Integrated Marketing: If You Knew It, You’d Do It – Businessweek

Integrated Marketing: If You Knew It, You’d Do It – Businessweek

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Integration means communicating a consistent identity from message to message, and medium to medium, and (more importantly) delivering consistently on that identity. It requires not only the identification of a powerful, unifying strategyand compelling voice for your brand, but the discipline to roll it into every aspect of your organization—from advertising to sales, customer service to customer relationship management programs (and beyond). It’s not for the faint of heart.

via Integrated Marketing: If You Knew It, You’d Do It – Businessweek.

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