We Interlock Your Strategy to Your Brand

One Low Monthly Price for Everything

We incorporate all aspects of paid, earned and owned media, along with creative services, into an integrated and interlocked 8 step communications strategy that will propel your company reputation and brand awareness ahead of your competitors and drive impactful and measurable business results.

Surface deep human truths

We connect the dots between deep personal motivations, culture, digital influencers and brand dynamics. As brand insight hunters, our role is to inspire you to think about your brand opportunities in a fresh way. We ignite ideas that end with actionable marketing strategies that spread through your business like wildfire and bring you business.

GENERATE TRAFFIC

Easy to Find

As part of each website project, we provide search engine keyphrase research and guidance on how you can perform additional ongoing research. The research leads to recommendations for pages on your website. 

Built and Interlocked for Email Marketing

The website is the landing page for every marketing email. It is also a vehicle for new email subscribers. BrandaNation provides an email design that matches the style of the website.  Additionally, we incorporate a strategically placed email sign-up field onto your website, encouraging visitors to subscribe to your email list.

Social Interaction and Website Feed Integrated

There’s a conversation happening relevant to your industry, and some of that conversation can happen on your website. Including social media provides the social proof that makes a brand look credible and turns a marketing website into an online networking tool.

Our website expert team understands the art and science behind the customer journey. This understanding helps us set up a user interface and user experience for your website that is modern in design and easily navigable, with clear calls-to-action.

Our design improvement will:

• Acquire and retain more new and repeat visitors
• Lead users to the right places in your platform
• Generate positive feedback and reviews of your platform
• Boost conversion by weaving in strategic calls-to-action

Content Marketing and Interlocking

BrandaNation provides ongoing web strategy, including guidance with SEO keyword research, email marketing, social media, and website content. As an advisor to our clients, we provide strategy, resources and education. We actively transfer knowledge and skills to our clients whenever possible.

A marketing site built by the BrandaNation team is the ultimate tool for web marketing. The key is to plan, design, and build the site with results in mind. This means aligning design elements, features, and content with the goals of getting traffic and converting visitors into leads and customers.

INTERLOCK AND ENGAGE VISITORS

BrandaNation Creative Strategy

Design quality directly affects a visitor’s perception of a company. Great design creates trust and compels action. Every marketing website must:

• Align with the brand
• Communicate value quickly
• Appeal to the target audience

BrandaNation Websites are User-friendly

Our Websites and Navigation are intuitive. Visitors are sure where to click or how to find information. The art and science of making websites easy to understand is called “usability” which is why we design with this in mind.

Good usability combines:

• Placement and prominence of conversion elements
• Navigation labels and page hierarchy
• Integration of features

Website visitors should have a frictionless experience. The information a visitor is looking to find on your website should be readily available. 

Mobile-Friendly with Responsive Web Design

Responsive web design ensures every page on the website is mobile-friendly. The website detects when a visitor is on a mobile device and adapts accordingly.  In addition to providing the best browsing experience for your visitors, there are other benefits such as:

• Less work for your customer. Every time we update a page, it’s applied on both mobile viewing and full screen viewing.
• Improved SEO. Google prefers to index one website, rather than a separate mobile website.

“Combine All Your Efforts for One Price”

Strategy is Powerful

Interlocked Website with Facebook, Twitter, Instagram

Integrated marketing communications is more powerful when used with social media, web, PR and advertising because it’s a one-two-punch of information, entertainment and discovery.

Differentiated, Relevant and Meaningful

BrandaNation creates brand positions. We maneuver products or services into power brands. We define what your brand is, does and will be, but also uncovers its unique brand quality to direct and persuade purchasing decisions for your brand’s objective.

That’s BrandaNation. That’s differentiated, relevant and meaningful.

To learn more about content marketing, contact us at info@brandanation.com

“Integration means communicating a consistent identity from message to message, and medium to medium, and (more importantly) delivering consistently on that identity. It requires not only the identification of a powerful, unifying strategy and compelling voice for your brand, but the discipline to roll it into every aspect of your organization—from advertising to sales, customer service to customer relationship management programs (and beyond). It’s not for the faint of heart.”     – Bloomberg Business

“Interlock Marketing is the Future”

What Does Forbes Say About Integrated Marketing?

Integrated Marketing Communications

Integrated marketing communications has turned into the area of the greatest importance to companies, who desperately seek a holistic approach to engage consumers.

Still, it was astonishing to see that 68% of the respondents put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. Integration is also among the top reasons that marketers dismiss an agency and look for a new one, and it is a pivotal factor in selecting a particular agency in a pitch.

Why is an agency’s skill at integrated marketing communications so important to marketers?

The answer has to do with the pressure that CMOs face in a rapidly changing environment. When asked how their job has changed, most, or 54%, point to the fact that marketing is becoming more complex due to the explosion of communication channel options that is making their job more challenging.

“An agency partner that can integrate messages holistically across channels is at a premium.”

To learn more about content marketing, contact us at info@brandanation.com