Integrated Print Strategy
We Interlock Print to Your Brand
One Low Monthly Price for Everything
Every advertisement is created with your brand in mind to increase traffic and persuade visitors. Our advertising is designed with the specific purpose of supporting your marketing goals and maximizing the reach and impact of your brand. We have the know-how for advertising which allows us to optimize your brand, interlock your email marketing, and connect through social media.
As part of each advertisement, we interlock with your 8 step marketing strategy.
Built and Interlocked for Email Marketing
The advertising is designed for complete marketing email synchronization. It is also a vehicle to get new email subscribers. BrandaNation provides an email design that matches the style of the advertisement and website. Additionally, we incorporate a strategically placed cross promotion with email sign-up field onto your website, encouraging visitors to subscribe to your email list.
Social Interaction and Website Feed Interlocked
Our advertising relates to the conversation happening relevant to your industry, and some of that conversation can happen on your website. Including social media provides the social proof that makes an advertising brand look credible and turns a marketing strategy with website and social media. Our ad expert team understands the art and science behind the customer journey. This understanding helps us set up a user interface and user experience for your advertising, website, social media and public relations that is modern in design and easily navigable, with clear calls-to-action.
Integration means communicating a consistent identity from message to message, and medium to medium, and (more importantly) delivering consistently on that identity. It requires not only the identification of a powerful, unifying strategyand compelling voice for your brand, but the discipline to roll it into every aspect of your organization—from advertising to sales, customer service to customer relationship management programs (and beyond). It’s not for the faint of heart.
INTERLOCK AND ENGAGE VISITORS
BrandaNation Creative Design
Design quality directly affects a visitor’s perception of a company. Great design creates trust and compels action. Every marketing website must:
- Align with the brand
- Communicate value quickly
- Appeal to the target audience
BrandaNation Websites are User-friendly
Our Websites and Navigation are intuitive. Visitors are sure where to click or how to find information. The art and science of making websites easy to understand is called “usability” which is why we design with this in mind. Good usability combines:
- Placement and prominence of conversion elements
- Navigation labels and page hierarchy
- Integration of features
Website visitors should have a frictionless experience. The information a visitor is looking to find on your website should be readily available.
Mobile-Friendly with Responsive Web Design
Responsive web design ensures every page on the website is mobile-friendly. The website detects when a visitor is on a mobile device and adapts accordingly. In addition to providing the best browsing experience for your visitors, there are other benefits such as:
- Less work for your customer. Every time we update a page, it’s applied on both mobile viewing and full screen viewing.
- Improved SEO. Google prefers to index one website, rather than a separate mobile website.
Marketing websites need frequent content updates. Website administration must be quick and direct and we recommend our content management systems to achieve your business goals.
Analytics: Measure Results
Ongoing web marketing means continually optimizing and enhancing your website to maximize the return on your investment. The more you put in, the more you get out. Data from analytics should guide the marketing decisions and content changes that produce results.
- Google Analytics is installed on every BrandaNation website.
- Crazy Egg can be used for short periods to see where users click on a page.
- SEOmoz can show a variety of issues or errors related to the structure and content of your website.
Content Marketing and Interlocking
BrandaNation provides ongoing web strategy, including guidance with SEO keyword research, email marketing, social media, and website content. As an advisor to our clients, we provide strategy, resources and education. We actively transfer knowledge and skills to our clients whenever possible. A marketing site built by the BrandaNation team is the ultimate tool for web marketing. The key is to plan, design, and build the site with results in mind. This means aligning design elements, features, and content with the goals of getting traffic and converting visitors into leads and customers. To learn more about content marketing, contact us at email@example.com
One Low Monthly Price
Sit Back and Let Us Do It for You
“Combine All Your Efforts for One Price”
Print Combined with Web,PR and Social Media is Powerful
Interlocked Website with Facebook, Twitter, Instagram Integrated marketing communications is more powerful when used with social media, because it’s a one-two-punch of information and preference or referrals. Still, it was astonishing to see that 68% of the respondents put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. Integration is also among the top reasons that marketers dismiss an agency and look for a new one, and it is a pivotal factor in selecting a particular agency in a pitch. Why is an agency’s skill at integrated marketing communications so important to marketers? The answer has to do with the pressure that CMOs face in a rapidly changing environment. When asked how their job has changed, most, or 54%, point to the fact that marketing is becoming more complex due to the explosion of communication channel options that is making their job more challenging. An agency partner that can integrate messages holistically across channel is at a premium. To learn more about content marketing, contact us at firstname.lastname@example.org
Forbes Surveys Businesses and Gets the Answer
“Interlock Marketing is the Future”
What Does Forbes Say About Integrated Marketing?
Integrated Marketing Communications Integrated marketing communications has turned into the area of the greatest importance to companies, who desperately seek a holistic approach to engage consumers. Still, it was astonishing to see that 68% of the respondents put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. Integration is also among the top reasons that marketers dismiss an agency and look for a new one, and it is a pivotal factor in selecting a particular agency in a pitch. Why is an agency’s skill at integrated marketing communications so important to marketers? The answer has to do with the pressure that CMOs face in a rapidly changing environment. When asked how their job has changed, most, or 54%, point to the fact that marketing is becoming more complex due to the explosion of communication channel options that is making their job more challenging. “An agency partner that can integrate messages holistically across channels is at a premium.” To learn more about content marketing, contact us at email@example.com
One Low Monthly Price
INTERLOCK YOUR MARKETING
Marketing is Stronger When it Works Together
We’re ready to help you increase profits with our Interlocking 8 Step Marketing Method for One Low Monthly Price. FREE Marketing Evaluation